On November 1, 2010, we launched the Foodie.ca website.
In what is quite a departure from many of our previous sites, the approach was to invite authors from across Canada to participate collaboratively in a new venture. Topics will be on all range of food and drink – restaurant reviews, recipes, culinary tips, industry info, beer, wine, coffee, spirits, and more.
By many measures, it has been our most successful project to date. In the first week there were over 1,000 visitors, and over 2,000 website views. If things continue, we predict it will eclipse YourCanada.ca as our flagship website within 6 months.
In an interesting twist, we used social media, primarily Facebook and Twitter, to recruit authors. While we had supposed that this would be a good recruiting method, we were shocked at just how successful this method was; as such, we plan on using it again for future projects.
To reflect the new focus of the company, eBrands Media Group unveiled its new website today.
The company is all about building new brands and improving existing brands. The new website reflects this by putting all the eBrands-operated businesses front and center, profiling each in a separate section. This gives advertisers and other interested parties an immediate snapshot of each business: history, focus, general concepts, available tools, features and technology utilized.
TransitionalMedia Inc. is proud to announce the establishment today of eBrands Media Group, a new division for the purpose of acquiring, holding, developing and managing the vast array of media properties held by TransitionalMedia Inc.
“Our media portfolio is a strategically important part of our company, and one we are quite committed to,” said Paul Holmes.
Establishing eBrands Media Group allows TransitionalMedia to more clearly focus its media development and acquisition strategy, while minimizing any brand confusion from customers of its other operating divisions.
This is part of the strategy to split the company into three easily identifiable operating divisions: